The Simplified Investor

A Blog about Stocks and Market Forces

Archive for July 24th, 2008

The Secret Ingredient to Southwest’s Success - LUV the Hedge

Southwest Airlines (NYSE:LUV) reported earnings today - and for the 69th straight quarter, the airline turned a profit. Its quarterly net income increased 15% from a year ago, to $321 million. These results are worth a closer look, considering the rest of the major airlines lost a combined $6 billion in the second quarter. How does Southwest stay in the black as the rest of its peers bleed red? The secret - it hedges its fuel prices better than anyone in the business

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